Mia Liana

KUALA LUMPUR, MALAYSIA - Media OutReach - 9 May 2022 - Colgate, the global leader in oral care, collaborates with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch their new electric toothbrush that is 'Tailored for Your Smile'. The electric toothbrush was developed based on the brand's research into category and cultural trends to create product innovations that suit the lifestyle of modern consumers. It is only available online and in five markets -- Singapore, Malaysia, Thailand, Vietnam and Philippines, and shoppers can look forward to special launch deals only on Colgate's official store on Shopee Mall.

The new electric toothbrush lets users personalise their brushing experience with 10 levels of vibration intensities and 4 different cleaning modes — squeaky clean, sparkle, gum care and night spa. With a total of 33 combinations, users can customise their brushing experience for just what they need.

It comes packed with smart features that provide real-time "coaching" for the best brushing experience, including its smart pressure sensor to remind users to apply less pressure when brushing their teeth, a quad pacer that pulses when it is time to change the brushing area, and a built-in timer of two minutes for optimal efficiency.

Yves Briantais, Vice President Marketing, Asia Pacific, Colgate-Palmolive said: "We are extremely happy and excited to launch Colgate's first smart electric toothbrush on Shopee to help people in Malaysia noticeably improve their oral health. With a large and fast-growing base of digital consumers in this region, we decided to adopt a digital-first approach aimed at reaching and serving them with an engaging and tailored online shopping experience. We hope to encourage consumers to upgrade from their trusty manual toothbrushes to one that can bring them a personalised brushing experience."

Pavan Challa, Director, Regional Brand Partnerships, Shopee said, "In the past year, we are seeing more consumers shopping online for essential products, with 8 times more users shopping online at least once a month on Shopee Mall. We have been working with brands such as Colgate to expand our product variety to meet this increasing demand. With Oral Care as our fastest-growing subcategory, we are glad to be the exclusive e-commerce platform to bring Colgate's innovative smart electric toothbrush to our shoppers. We will continue partnering with brands to offer shoppers access to greater convenience, variety and value all-year-round through Shopee Mall."

Last year, Shopee and Colgate-Palmolive signed their first Memorandum of Understanding (MoU) to jointly drive e-commerce penetration for the Personal Care category on Shopee in the region. It marked a key milestone in deepening collaboration on multiple fronts to accelerate growth of Colgate-Palmolive's digital commerce business across Southeast Asia and Taiwan by more than 20x by 2025. Oral Care is the fastest-growing subcategory on Shopee, driven by increasing consumer demand for trusted brands and innovative products.

Starting this year, Colgate-Palmolive became a strategic partner under Shopee's Regional Champion Brands Programme[1], which will help to strengthen Colgate-Palmolive's online presence and deliver more of their innovative and high-quality products to millions of households through Shopee's extensive reach.

'Tailored For Your Smile' Super Brand Day on 12 May

During the campaign, Colgate will educate users about oral care routine and tips suited to Malaysians' hectic lifestyle, on Shopee Live. Viewers will discover the unique features of Colgate's latest electric toothbrush while having the chance to win exclusive 50% off no minimum spend vouchers capped at RM3 and even a unit of the new toothbrush itself. Check out the session on 12 May, 5pm on Shopee Live.

Also on 12 May, Colgate will roll out exclusive deals for its smartest electric toothbrush, providing shoppers with the best value and deals including:

Colgate Electric Toothbrush Deals: Buy 1 Gift 4, Buy 1 Colgate Electric Toothbrush and get four gifts worth up to RM250

Exclusive bundles for the Colgate Electric Toothbrush and Colgate Portable Water Flosser and enjoy 0% instalment for every purchase of Colgate Electric Toothbrush and Colgate Portable Water Flosser

Spend, Tap, and stand a chance to Win prizes worth up to RM25,670 including a brand new iPad 10.2-inch 64GB

Up To RM70 Off Voucher and 100% Coins Cashback Voucher

Amazing free gifts with purchase, such as Samu Giken 2-in-1 Hotpot and Grill worth RM250, and Samu Giken Aroma Diffuser and Humidifier worth RM60.90

Find out more about the Colgate Tailored For Your Smile campaign at https://shopee.com.my/m/colgate-sbd-may12-preview.

Download the Shopee app for free on the App Store or Google Play Store.

About Colgate-Palmolive

Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, the Company sells its products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA Skin, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. The Company is recognized for its leadership and innovation in promoting environmental sustainability and community well-being, including its achievements in saving water, reducing waste, promoting recyclability and improving children’s oral health through its Bright Smiles, Bright Futures program, which has reached more than 1.3 billion children since 1991. For more information about Colgate’s global business and how the Company is building a future to smile about, visit www.colgatepalmolive.com.

About Shopee Mall

Shopee Mall is the region’s leading online mall offering one-stop access to a wide range of international and local brands and retailers. Shoppers can enjoy three guarantees delivered by Shopee Mall -- 100% authentic products, free returns and free shipping. With always-on deals, entertainment and a robust loyalty programme, Shopee Mall offers an unparalleled online shopping experience and best value all year round. Shopee Premium was introduced in 2020 to add greater variety to Shopee Mall. Users can shop from a curated selection of premium fashion, beauty and lifestyle products from renowned luxury brands.

#Colgate-Palmolive #Shopee

This May, grab the chance to pamper and shower mom with deal-icious Mother’s Day meals on ShopeeFood Day. Users can indulge in Super Deals with up to 50% off and limited-time vouchers with up to 65% off daily for orders made between 3pm - 5pm.

Let the pampering start with treats from various participating restaurants like: Little KL Food Hall, D’Laksa, Agrain, The Brew Crew, Chichicky, TaiOne, LiHo Tea, Lol Soon Kee Desserts, Peng Hu Wan Taiwanese Breakfast and many more. Whether mom loves a simple, herby grilled chicken or a classic pasta, there’s definitely something for everyone in the family to enjoy.

Special on ShopeeFood Day, users will also additionally be able to enjoy all-day free delivery with no minimum spend from 12 - 14 May.

That’s not all - with every minimum RM25 spent on ShopeeFood, stand a chance to walk home with exciting prizes such as Tefal cookware and small appliances worth RM15,000 from the Order & Win Contest. Here’s how to participate and win mom something exciting:

Follow the official ShopeeFood Instagram (shopeefood_my)

Like & comment your Order ID in ShopeeFood Day contest post (live on 9 May)

ShopeeFood is currently available for delivery in Kuala Lumpur and Johor. For more information on ShopeeFood Day, visit https://shopee.com.my/m/shopeefoodday

Terms and conditions apply.

After almost a month of fasting, many are looking forward to celebrating Hari Raya Aidilfitri with their family and friends. Some may be preparing to balik kampung while some may be busy preparing their homes to welcome their loved ones.

In order to assist Malaysians with the last minute Raya shopping, Raya With Shopee is offering the lowest price and best deals in town. On top of that, Malaysians can enjoy the following during Raya With Shopee from now till 5 May 2022:

Forgot the cinnamon sticks or star anise for the rendang? Fret not as it is available on Shopee and you get to enjoy free shipping with a minimum spend of just RM5. Just claim the free shipping vouchers and apply them before checking out for your purchases.

Besides convenience, Shopee provides extra savings through Shopee Coins Cashback. Without any minimum spend, you will receive 100% Coins Cashback (capped at RM5) for your purchases when you claim and apply the 100% Coins Cashback voucher. How about getting Coins Cashback for the last minute Raya cookies shopping?

It is not too late to Spin & Win to collect golden tickets daily to be in the running to win a Vespa Sprint S 150 motorcycle and Gold Bars as consolation prizes. Don’t miss out the opportunity to accumulate additional golden tickets for a better chance of winning!

Have you gotten your hands on the SimplySiti Pearl Collection? It is the brand’s latest collection launched in conjunction with Hari Raya Aidilfitri. If you have not, do visit https://shopee.com.my/simplysiti to find out more.

Indulge in a wide range of 100% authentic products guaranteed under Shopee Mall, with offers and discounts available and refreshed daily. Enjoy 25% off days, 25% Coins Cashback and 25% brand vouchers and much more! Celebrate this Raya With Shopee with irresistible deals of 40% off and above from your favourite brands like vivo, Watsons, Laneige, Levi’s, and more!

You can also look out for great offers from brands on Shopee Mall such as Caltex, Dr. Cardin, Gaabor, Grafen, Kitchenz, Logitech, Maserati, MY Mentholatum, MYDIN, Polo Hill, Tealive and Vinda.

In conjunction with Hari Raya festivities, #ShopeeGivesBack and Shopee Supermarket are teaming up to serve the underprivileged. Together, they are inviting all Malaysians to come together to help those in need.

Purchase a Care Box of your choice to be donated to selected NGOs. On top of every Care Box purchased, Shopee Supermarket will also donate RM4. Make an impact here - https://shopee.com.my/m/supermarket-raya-specials.

This Hari Raya, save up on your fuel expenses and earn rewards when you pay using ShopeePay. Earn RM5 cashback with a minimum spend of RM25 at any Caltex stations. Additionally, get more with ShopeePay by checking out the 1 SEN ShopeePay vouchers from a variety of merchants!

Having a gathering with family and friends this Hari Raya? Liven the festivities with delicious food from ShopeeFood. Choose from the array of delicacies on the platform and enjoy free deliveries all day long! To sweeten up the deal, purchase the ShopeeFood Savings Pass at 1 Sen to get more discounts!

For more information about Raya With Shopee, visit https://shopee.com.my/m/raya-sale

Terms and conditions apply.

Perasaan gembira menyambut Hari Raya tahun ini berkunjung tiba, lagi-lagi dengan pelbagai tawaran yang menarik. Untuk membantu anda mendapatkan tawaran terbaik dan penjimatan lebih, ShopeePay Day yang berlaku pada hari pertama setiap bulan kembali tepat pada masanya untuk sambutan Hari Raya. Sama ada membeli-belah dari rumah atau membuat pembayaran dengan ShopeePay di kedai fizikal menggunakan DuitNow QR yang ditawarkan di 1.1 juta cawangan di Malaysia; anda dijamin mendapat pelbagai ganjaran serta peluang untuk menyertai peraduan dengan tawaran hadiah lumayan!

Berikut ialah beberapa tawaran menarik bagi pengguna ShopeePay pada bulan Mei ini:

Hanya pada 1 Mei pengguna ShopeePay boleh memperoleh pulangan tunai syiling 12% apabila mereka melakukan pembayaran minimum RM25 di luar talian dengan ShopeePay di pelbagai peniaga seperti Ariani, AA Pharmacy, Alook, Ninjaz, Kopi Hainan Hometown, Ninso, dan banyak lagi. Tidak jumpa kod QR ShopeePay? Jangan risau, kerana ShopeePay disepadukan dalam ekosistem DuitNow QR, anda kini boleh membayar dengan ShopeePay di hampir 1.1 juta peniaga. Cari kod QR DuitNow merah jambu dan mula membayar dengan ShopeePay untuk memperoleh lebih banyak ganjaran.

Anda juga boleh mendapatkan lebih penjimatan dengan baucar ShopeePay 1 Sen daripada jenama seperti Caltex, The Koi, Juicy, Big Fish Small Fish, Santan, Vivo Pizza dan banyak lagi. Untuk menebus baucar 1 Sen ini, pengguna boleh membeli baucar di ciri ShopeePay Near Me yang boleh didapati di aplikasi Shopee.

Selain lebih penjimatan melalui baucar, ShopeePay juga memberi ganjaran kepada pengguna sehingga 155,555 syiling Shopee apabila mereka menghantar minimum RM5 kepada pengguna ShopeePay lain dari 1 Mei hingga 5 Mei. Jadi jangan lepaskan peluang ini untuk menghantar e-Duit Raya kepada rakan dan keluarga anda.

Selepas itu, pengguna juga berpeluang memenangi hadiah wang tunai mingguan bernilai sehingga RM100,000 dan memperoleh Baucar Penghantaran Percuma tambahan apabila mereka me wang kepada pengguna ShopeePay yang lain dari 6 Mei hingga 31 Mei 2022.

Bagi memeriahkan sambutan Hari Raya anda, sertai peraduan ShopeePay x Maybank2U untuk mendapatkan lebih banyak lagi ganjaran dengan ShopeePay.

Dari 28 April hingga 5 Mei, tambah nilai minimum RM30 di ShopeePay dengan Maybank2U, transaksi di luar talian dan anda akan layak bertanding untuk memenangi hadiah bernilai sehingga RM115,000 daripada Dyson, Playstation, Samsung, GoPro.

Untuk maklumat lanjut mengenai peraduan,layari https://shopee.com.my/m/shopeepay-top-up-and-win

Hari Raya ini, jadi pembeli bijak dan pesan makanan anda melalui ShopeeFood untuk majlis Raya anda bersama rakan dan keluarga. Kini beroperasi di Lembah Klang dan Johor Bahru, lakukan pesanan anda dari ShopeeFood untuk mendapatkan penghantaran percuma sepanjang hari dan diskaun Super Deals sehingga potongan 50%.

Dengan pelbagai hidangan tempatan dan antarabangsa yang boleh didapati daripada peniaga di Lembah Klang seperti Nyonya Colours, A&W, KFC, Tealive, Johnny's Restaurant, Old Town White Coffee, Little KL Food Hall, SANTAN dan banyak lagi, pasti ada sesuatu untuk dihidangkan untuk majlis perjumpaan anda. Bagi warga Johor Bahru, pilih dari kedai-kedai kegemeran tempatan seperti Banafee Village, Johnny’s Restaurant, Tealive, ZUS Coffee, Shake Shake, Kenny Rogers Roasters dan banyak lagi.

Untuk mengetahui lebih lanjut mengenai ShopeePay Day 1 Mei, layari https://shopee.com.my/m/shopeepayday

Tertakluk kepada terma & syarat.